our history

Our goal is the world’s best supplements for beauty from within.

” In 2015, I decided to create the world’s number one supplement for hair, skin and nails.
I already knew how important nutrition is for our appearance.
But other products on the market weren’t quite up to scratch.
The only way to get a really good hair, skin and nail treatment was to buy several separate supplements.
Some of the substances were hardly even available.
I saw the opportunity to put together my own formula, the best in the world, a completely uncompromising formula.

I also noticed that there was an interest among hairdressers in diet and nutrition – a growing awareness that the biggest impact on our appearance comes from within. That’s why I decided to develop Hairforce and sell it through salons, not through the health food industry, which would have been the norm. My background was actually in the health food industry, but Hairforce was originally a salon product in collaboration with hairdressers in particular.

Hairdressers and therapists want the best. It was a challenge, would they bring in Hairforce? Selling supplements in this way was almost unknown and no one had done it before. The salons were very positive and when their customers got such good results with Hairforce, they naturally wanted to continue selling it. “
/Jens Hildeståhl (founder)

Hildeståhl’s product Hairforce has been sold through salons since 2016.
We have sold over 30,000 packs, in Sweden, Norway and southern Europe.
Everything is made in Sweden, from packaging to tablets.